Events That Set the Standard
A curated selection of our recent engagements across Barcelona and Madrid.
Mobile World Congress
The world's largest mobile technology exhibition, hosted at Fira de Barcelona Gran Via. Over 100,000 industry professionals gather across 240,000 m² of exhibition space. LɅLU deployed 80+ multilingual brand ambassadors, VIP reception staff, and registration coordinators across multiple pavilions, ensuring seamless visitor flow and premium brand representation.
FITUR International Tourism Fair
The leading global tourism trade fair at IFEMA Madrid, attracting 150,000+ professionals and 10,000+ companies from 165 countries. LɅLU provided 65 hosts and hostesses across international pavilions, delivering multilingual reception, VIP delegation management, and lead generation support for tourism boards and hospitality brands.
Smart City Expo World Congress
The international event on urban innovation, held at Fira de Barcelona. Bringing together 400+ cities and 1,100+ exhibitors, the congress explores smart urban solutions. LɅLU staffed the event with 45 specialized hosts, providing multilingual registration support, VIP protocol management, and guided exhibition tours for international delegations.
Alimentaria Food Fair
One of Europe's most important food and beverage trade fairs, held at Fira de Barcelona. With 4,500+ exhibiting companies and 150,000+ visitors, the fair showcases global gastronomy trends. LɅLU provided 55 brand ambassadors and tasting station hosts, supporting product launches, culinary demonstrations, and buyer networking events.
Integrated Systems Europe
ISE is the world's leading AV systems integration exhibition, hosted at Fira de Barcelona Gran Via. Attracting 70,000+ attendees and 1,300+ exhibitors, it's the premier event for professional AV and systems integration. LɅLU managed VIP hospitality, multilingual reception desks, and technical demonstration support staff across multiple halls.
ARCO Contemporary Art Fair
Spain's leading contemporary art fair at IFEMA Madrid, featuring 200+ international galleries and 35,000+ collectors, curators, and art enthusiasts. LɅLU provided refined VIP reception staff, multilingual gallery hosts, and protocol coordinators, ensuring an elegant and sophisticated visitor experience aligned with the fair's cultural prestige.
Fruit Attraction
The international fresh produce trade fair at IFEMA Madrid, bringing together 90,000+ professionals from 135 countries. As one of the largest produce industry events globally, LɅLU staffed 40 multilingual hosts across exhibition halls, providing buyer reception, lead capture, and international delegation coordination services.
Mercedes-Benz Fashion Week Madrid
Spain's premiere fashion event held at IFEMA Madrid, featuring 50+ designers and 100,000+ attendees across multiple runway shows and presentations. LɅLU provided VIP front-of-house staff, backstage coordination support, and brand ambassadors for sponsor activations, delivering polished hospitality for the fashion industry's elite.
